Effective Date: February 27, 2026 | Last Updated: February 27, 2026
Relay Specialties, Inc. ("RSI," "we," "us," or "our") operates the website shoprelayspec.com. This Privacy Policy describes how we collect, use, disclose, and protect your information when you visit our website, create an account, place an order, submit a quote request, or otherwise interact with us. By using our website, you agree to the practices described in this policy.
1. Information We Collect
Information You Provide Directly
- Account & Order Information: Name, company name, email address, phone number, billing and shipping addresses, and payment information when you create an account or place an order.
- Quote Requests (RFQ): Name, company name, email address, phone number, part numbers, quantities, and project details when you submit a request for quote.
- Contact & Communication: Name, email address, phone number, and message content when you contact us via our website, email, phone, or live chat.
- Newsletter: Email address when you subscribe to our mailing list.
Information Collected Automatically
When you visit our website, we automatically collect certain information using cookies, web beacons, and similar technologies:
- Usage Data: Pages visited, time spent on pages, click patterns, referring website, search terms used on our site, and browsing behavior.
- Device & Technical Data: IP address, browser type and version, operating system, screen resolution, and general geographic location (city/state level).
- Session Data: Session recordings and interaction patterns (with personal information masked) to help us improve website usability.
2. How We Use Your Information
- Process and fulfill your orders, quote requests, and account inquiries
- Communicate with you about your orders, quotes, shipments, and account status
- Provide customer support via phone, email, and live chat
- Send promotional emails and newsletters (only if you have opted in)
- Improve our website functionality, product offerings, and customer experience
- Analyze website traffic, usage patterns, and purchasing trends
- Display targeted advertisements and remarketing content on third-party platforms
- Detect and prevent fraud, unauthorized access, and other security issues
- Comply with legal obligations and enforce our terms of service
3. Cookies & Tracking Technologies
We use cookies and similar technologies to enhance your experience, analyze site performance, and support advertising. The types of cookies we use include:
| Type |
Purpose |
Examples |
| Essential |
Required for site functionality (login, cart, checkout) |
BigCommerce session cookies |
| Analytics |
Help us understand how visitors use our site |
Google Analytics, Microsoft Clarity |
| Functional |
Remember preferences and enhance features |
Live chat (Tawk.to), search preferences |
| Advertising |
Deliver relevant ads and measure campaign performance |
Google Ads, social media pixels |
Most web browsers allow you to manage cookie preferences through their settings. Please note that disabling certain cookies may affect website functionality.
4. Third-Party Services
We use the following third-party services that may collect or process information as described in their respective privacy policies:
We may add, remove, or change third-party service providers at any time. This policy will be updated to reflect material changes.
5. Information Sharing & Disclosure
We do not sell your personal information. We may share your information in the following limited circumstances:
- Service Providers: With trusted third-party companies that help us operate our website, process payments, fulfill orders, deliver shipments, and send communications. These providers are contractually required to use your information only to perform services on our behalf.
- Manufacturer & Supplier Partners: We may share limited business information (such as company name, purchase history, and product interest data) with our authorized manufacturer and supplier partners for the purpose of providing you with better pricing, product availability, technical support, and sales assistance. We do not share your personal contact information with these partners without a legitimate business purpose.
- Sales Representatives: Your account may be supported by an assigned sales representative or independent representative organization. These representatives may have access to your company and order information to provide personalized service.
- Legal Compliance: When required by law, regulation, legal process, or enforceable governmental request, or to protect the rights, property, or safety of Relay Specialties, our customers, or others.
- Business Transfers: In connection with a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of that transaction.
6. Data Retention
We retain your personal information for as long as your account is active or as needed to provide you services, fulfill our business purposes, and comply with our legal obligations. Because we serve long-term business-to-business relationships, we generally retain account and transaction records indefinitely to support ongoing customer service, warranty claims, reorder history, and regulatory compliance.
You may request deletion of your personal information at any time by contacting us (see Section 10). We will process your request in accordance with applicable law, subject to any legal or regulatory retention requirements.
7. Data Security
We implement industry-standard technical and organizational safeguards to protect your personal information, including:
- SSL/TLS encryption for all data transmitted between your browser and our website
- Secure payment processing through PCI-compliant third-party processors (payment card details are not stored on our servers)
- Access controls limiting employee access to personal information on a need-to-know basis
- Regular monitoring of our systems for security vulnerabilities
While we take reasonable measures to protect your information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security of your data.
8. Your Rights & Choices
- Email Communications: You may unsubscribe from promotional emails at any time by clicking the "unsubscribe" link in any email or by contacting us directly. Transactional emails (order confirmations, shipping notifications) are not affected.
- Cookie Management: You can control cookies through your browser settings. You may also opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-on.
- Advertising Opt-Out: You can opt out of personalized advertising through the Digital Advertising Alliance or Network Advertising Initiative.
- Account Data: You may review and update your account information by logging into your account or contacting us.
- Data Access & Deletion: You may request access to, correction of, or deletion of your personal information by contacting us using the information in Section 10.
9. California Privacy Rights (CCPA/CPRA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):
- Right to Know: Request disclosure of the categories and specific pieces of personal information we have collected, the sources of collection, the business purposes, and the categories of third parties with whom we share it.
- Right to Delete: Request deletion of your personal information, subject to certain exceptions (e.g., completing a transaction, legal obligations, security).
- Right to Correct: Request correction of inaccurate personal information.
- Right to Opt Out of Sale/Sharing: We do not sell personal information. We do not share personal information for cross-context behavioral advertising purposes.
- Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.
To exercise these rights, contact us using the information in Section 10. We will verify your identity before processing your request and respond within 45 days as required by law.
10. Contact Us
If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about our data practices, please contact us:
11. Children's Privacy
Our website and services are intended for businesses and individuals who are at least 18 years of age. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete that information promptly.
12. Limitation of Liability
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW:
- THE INFORMATION AND MATERIALS ON THIS WEBSITE ARE PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT.
- RELAY SPECIALTIES, INC. SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES ARISING OUT OF OR RELATED TO YOUR USE OF THIS WEBSITE, YOUR RELIANCE ON ANY INFORMATION OBTAINED FROM THIS WEBSITE, OR ANY DATA BREACH OR UNAUTHORIZED ACCESS TO YOUR PERSONAL INFORMATION, REGARDLESS OF THE THEORY OF LIABILITY.
- OUR TOTAL LIABILITY TO YOU FOR ALL CLAIMS ARISING FROM YOUR USE OF THIS WEBSITE OR RELATED TO THIS PRIVACY POLICY SHALL NOT EXCEED THE AMOUNT YOU PAID TO US IN THE TWELVE (12) MONTHS PRECEDING THE CLAIM.
- PRODUCT SPECIFICATIONS, PRICING, AVAILABILITY, AND TECHNICAL DATA DISPLAYED ON THIS WEBSITE ARE FOR INFORMATIONAL PURPOSES ONLY AND ARE SUBJECT TO CHANGE WITHOUT NOTICE. WE DO NOT GUARANTEE THE ACCURACY OR COMPLETENESS OF SUCH INFORMATION.
13. Indemnification
By using this website, you agree to indemnify, defend, and hold harmless Relay Specialties, Inc., its officers, directors, employees, agents, and affiliates from and against any claims, liabilities, damages, losses, costs, or expenses (including reasonable attorneys' fees) arising out of or in connection with your use of this website, your violation of this Privacy Policy, or your violation of any applicable law or the rights of any third party.
14. Governing Law
This Privacy Policy and any disputes arising from it shall be governed by and construed in accordance with the laws of the State of New Jersey, without regard to its conflict of law provisions. Any legal action related to this policy shall be brought exclusively in the state or federal courts located in Bergen County, New Jersey.
15. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. When we make material changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically. Your continued use of our website after any changes constitutes acceptance of the updated policy.
© 2026 Relay Specialties, Inc. All rights reserved.
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